Real promotion of health, well-being and love can be achieved by brands through campaigns that harness the power of social contagion, repurpose and enhance existing assets, and build on the best knowledge from science, philosophy and psychology.
Brands can enhance the essential life abilities of one’s life: Health, well-being and love.
Health is the ability to adapt and to self-manage, in the face of social, physical and emotional challenges
Wellbeing is the ability to judge that your life is going, or is well.
Love is the ability to wish good, do good, see good and feel good.
The content is designed to invite people to engage in a meaningful dialogue and, to explore and reflect upon different aspects of their lives, based on their own values, preferences and circumstances.